afaqs! news bureau

The Social Street AMPs it up

Partners with Amsterdam-based brand and music consultancy, Amp.Amsterdam.

The Social Street has entered an exclusive partnership with Amp.Amsterdam, a global sound design, identity and innovation consultancy that helps brands leverage the science of sound in their brand communication.

The partnership is set to merge the virtual with the real and make experiences which are interactive and hence social. Maximising the power of sound and sight, the collaboration will work to help brands bring to life a sonic identity for themselves that is engaging and true to the brand promise.

The Social Street AMPs it up

Commenting on the development, Pratap Bose, chairman and co-founder, The Social Street says, "Our partnership with Amp.Amsterdam was just the one we were looking for, as we aim for greater uniqueness in our array of brand offerings and getting deeper into the immersive experiential experience."

"The DNA and the people at The Social Street are a perfect match with the team, vision and philosophy at Amp.Amsterdam. We are very proud to partner up with India's most innovative ad agency and open up new ways together to amplify brands in India," adds Dagmar Heijmans, strategy director and co-founder, Amp.Amsterdam.

As the direct link between brands and music, Amp.Amsterdam is the go-to strategic music partner. With offices in Amsterdam and New York City, and an army of composers, producers, and creatives around the globe, it works in all twenty-four time zones simultaneously. 

The Social Street is a marketing and communications agency founded in 2015.  With a footprint across key cities in India, its services are designed to offer an integrated yet seamless solution across the communications continuum including retail, shopper, out of home, events, promotions, activations, youth, sports marketing, media, digital, content and consultancy.

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