Infectious bags creative mandate for Zee Yuva

Zee Yuva is the Marathi GEC offering from Zee Entertainment Enterprises.

Infectious, an independent agency founded by Ramanuj Shastry and Nisha Singhania, has been appointed as the creative agency for Zee Yuva. Zee Yuva is a Marathi GEC from the stable of Zee Entertainment Enterprises.

Speaking about the win, Shastry, founder and partner, Infectious & Firki Productions, says in a press statement, "We are honoured to be chosen as partner by Zee Yuva in its endeavour to win over the hearts and minds of the youth of Maharashtra. We are looking forward to doing some exciting work for them."

Singhania, founder and partner, Infectious & Firki Productions, adds, "Zee Yuva has a very distinctive content strategy and it will be a pleasure to create strong and path breaking work for them."

Other clients of Infectious & Firki Productions include &TV, Tasty Treat, DNA and Sterlite Power.