Creativeland Asia was earlier manging the account.
Micromax has appointed Lowe Lintas as its creative agency for the second time.
Speaking about the renewed association, Naveen Gaur, chief operating officer, Low Lintas, tells afaqs!, "Micromax reached out to us because we have proven capabilities in the category. More importantly, we have proven credentials with them in the past. During our last association, the brand had a tremendous growth trajectory. Also we understand each other well. Our mandate is to keep adding value to the brand. And that's most important to us."
Along with Micromax, Lowe Lintas will be also handling the creative mandate for Cyanogen Inc and Micromax Informatics' Yu Televentures.
"Our mandate is to help add value to brand Micromax through their advertising and communication endeavours for all categories they operate in. We have also been entrusted with the YU mobiles mandate.", adds Gaur.
For the record, Lowe Lintas was managing Micromax's creative duties till November 2015. Post which, Micromax had appointed Creativeland Asia for the said task.