afaqs! news bureau

Havas Group acquires Sorento

The acquisition has resulted in the re-branding of Havas Health & You to Havas Life Sorento.

Havas Group is expanding its capabilities and footprint in the Indian market by adding Sorento to its roster of agencies. Sorento is a health and wellness communications agency based in Mumbai. Sorento will integrate Havas Health & You business unit and will be re-branded as Havas Life Sorento.

Yannick Bolloré, chief executive officer (CEO), Havas Group, says, “We are delighted to welcome Sorento to our group. The team will partner with Havas Health & You India to create a broader health-and-wellness offering in the region for our existing global clients and provide a new infusion of energy that will allow us to expand our APAC capabilities.”

According to the press note shared with us, following the acquisition, the management team of Susan Josi and Sangeeta Barde-Sorento's co-founders and managing partners, will continue to head the team of more than 70 health-and-wellness communications professionals. Josi and Barde will report to Charles Houdoux, CEO, Havas Health & You APAC, and will work closely with local Havas India management for day-to-day operations.

Havas Group acquires Sorento

Barde and Josi say, “At Sorento we passionately believe that even complex healthcare brand problems can be solved with insightful and creative ideas. Our years of dedication and the commitment of many people who have been associated with Sorento have allowed us to forge strong partnerships with our clients and help build their brands in India. Joining hands with Havas will equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond.”

“The Sorento culture of innovative, best-in-class client service makes it an ideal fit for the Havas Health & You family. Its integrated approach to brand stewardship has resulted in long-term relationships with clients, which also aligns with our client-first philosophy,” adds Donna Murphy, CEO, Havas Health & You.

This acquisition will allow Havas Group to further develop its regional presence and add to its depth and breadth in India, to deliver for global clients.

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