Mullen Lintas bags Quikr's creative mandate

Online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India.

Commenting on the win, Amer Jaleel, chairman and chief creative officer - Mullen Lintas, says in a press statement, "What's different about Quikr is their approach to the entire category. It's not transactional. They have a unique perspective on the consumer and what it means for them. And we found the approach very refreshing and is allowing us to create some interesting pieces of work that will create engaging conversations."

Virat Tandon, CEO, Mullen Lintas, adds, "We are very excited to welcome Quikr to Mullen Lintas... We will be able to innovate with the cross category benefits that Quikr brings to its consumers. I am sure, the Mullen Lintas team will further add fuel to their marketing initiatives and help take the brand to the next level."

Commenting on the appointment of the agency, Vineet Sehgal, CMO, Quikr, says, "Today, the needs and preferences of consumers are evolving. As we help them upgrade their lifestyle, we needed a partner who thinks on their feet and keep up with the fast pace that we need. Mullen Lintas team fits in perfectly with our hunger, passion along with their innovative line of thought."