afaqs! news bureau

Cheil India unveils Cheil Design

Cheil Design is an in-house creative specialist with Prerna Mehra at the helm of affairs.

Cheil India, an advertising and communications agency, has unveiled Cheil Design, an in-house creative specialist with technology at its core. Offering innovative and creative services, Cheil Design aims to meet today's communication dynamic for brands.

According to the press notes shared with us, Cheil Design's area of expertise encompasses brand identity and strategy, corporate identity, brand language, packaging design, interactive design and BTL projects – intended towards innovatively engaging consumers with the brand. The integrated approach aims to help developing impactful solutions to best service the clients and offer an added value.

Cheil India unveils Cheil Design
Cheil Design Team

Based in Delhi, Cheil Design will be headed by Prerna Mehra. The core team is from the field of design and advertising. Mehra comes with a wide technological and creative experience working with some of the most reputed and creative advertising agencies. She has been recognized for her work on brands like Glaxo Smith Kline, Coca Cola, Godrej, Honda, Philips, Eicher, Pizza Hut and KFC to name just a few. A winner of Cannes Young Lions Design (India) - 2012, Prerna has worked across disciplines and mediums to explore various facets and aspects of design.

Speaking about the new venture, Nishi Suri, COO, Cheil SWA says in a press note, "Today, more than before, clients lay emphasis on solutions that translate their business into an impactful and immersive experience for their customers. And so, it is imperative that design be strategic and a part of the brand ecosystem. The time is right to launch Cheil Design. With this, we are elevating design in our thinking to create transformative outcomes for our clients."

Sagar Mahabaleshwarkar, CCO, Cheil SWA added, "Today, technology and creativity go hand in hand. By automating our creative process and thinking, we are only expanding our possibilities. The launch of Cheil Design is a testament of achieving creative excellence by refining our offering to our clients. Cheil Design's ethos is to produce effective and captivating design solutions, underpinned by conceptual thinking, meticulous attention to detail and innovative production."

Prerna Mehra, head, Cheil Design adds, "The world is thinking design. Design has evolved from being mere looks and aesthetics, to being integrated into the development of product and its communication. Cheil Design, a discerning opportunity, will enable us to create impactful design solutions for our clients. I am very excited to head Cheil Design and look forward to creating some great work with my team."

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