Vizeum to manage Bauli India's biz

Vizeum, the full-service media agency from Dentsu Aegis Network, has won the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

Speaking about the win, Shripad Kulkarni, managing director, Vizeum India, says, "We are excited about nationwide launch of Bauli, and will bring in One DAN to give them a big headstart."

Saumya Agarwal, associate vice-president, who shall be heading this business from Mumbai, adds, "We are extremely happy to have Bauli India as part of our client roster. They have a product that will appeal to the youth and their aspirations that reflect perfectly in sync with a growing agency like ours. We shall strive to build a much stronger brand in the times to come."

According to the press release shared by the company, Vizeum's scope of work will range across TVC, print, radio, OOH, digital, activations and others wherein Vizeum will focus on launching the client's Italian range of products.

Commenting on the association, Raghav Ravichandar, senior marketing manager, Bauli India, says, "We are happy to have them (Vizeum Team) on board and are confident that they will effectively communicate our key brand attributes through our media campaigns."