The mandate was won following a multi-agency pitch.
Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for Wildcraft, a Bengaluru-based outdoor and adventure product company. The mandate was won post a multi-agency pitch.
Speaking about the win, Kartik Iyer, CEO, Happy mcgarrybowen, says, “Wildcraft has a certain raw power to it as an indigenous adventure brand. It is something we have been excited by since the first time we met the founders. The market is huge and the canvas is wild. I am certain it is going to be an absolute pleasure creating for Wildcraft.”
According to the press statement, the agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen has already released the AW ’17 campaign for Wildcraft and looks forward to partner with them for their aggressive growth plans in the future.
Siddharth Sood and Gaurav Dublish, co-founders, Wildcraft, says in a joint statement, "In a short span of a decade, people know Wildcraft as the pioneer and leader in outdoor gear and adventure equipment. What we need now is to establish the brand Wildcraft. With Happy mcgarrybowen's young and passionate team, we are certain that their strategy-driven creative approach will help propel the brand and aid it to moving into its next orbit."