It will be headed by Jay Gala and Bodhisatwa Dasgupta.
Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has expanded its footprint into the Delhi-Gurgaon region in an attempt to expand its clientele and also to better serve its existing clients.
The Gurgaon based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Gala, who comes with over ten years of experience with Creativeland Asia and production thereafter, will be handling the agency’s business operations. Dasgupta, who has previously worked with JWT, Wieden+Kennedy (W&K) and Ogilvy, will be leading the creative efforts for Happy mcgarrybowen.
Gala, AVP, Happy mcgarrybowen (Gurgaon), says in a press note, “I am super excited to be a part of the Happy mcgarrybowen family. It has created exceptional work in the last decade. I look forward to partnering with the very talented team to deliver the agency's vision and invigorate growth. I can’t wait to roll up my sleeves, get into the thick of things and get ready for ‘Happy’ times ahead!”
Dasgupta, senior creative director, Happy mcgarrybowen, adds, “There’s something about the word ‘Happy’. Something bright, friendly, cheerful, ridiculous, sunshiny. Here is an agency that at the heart of it, wants to create happy ideas. Joining Happy was a no-brainer. I’m excited and scared. Excited to create unique kind of work, for a unique set of clients. And scared that I may have bitten off more than I can chew. Thankfully, there’s the infectious energy of the entire agency to get me by.”
Ashish Bhasin, chairman and CEO, South Asia, Dentu Aegis Network, says, “Happy mcgarrybowen has been expanding rapidly and it is brilliant to see them enter the Delhi NCR market, which today has some of the largest clients. And what an entry! A big bang entry with the Suzuki two wheelers win and several more in the pipeline. I think this is a great step in Happy mcgarrybowen’s success path and in many ways, will transform the Delhi creative agency scenario as there are relatively few future-looking, new age creative agencies in that market.”
Samarjit Choudhry, COO, Happy mcgarrybowen, says, “We have always had clients in this market like Jabong, Cars24 and GoDaddy. Recently, we also acquired the Suzuki two-wheeler business. There is another win that’s soon to be announced. We expect to partner with more brands as we continue to ramp up our operations here.”
Kartik Iyer, co-founder and CEO, Happy mcgarrybowen, adds, “It is really encouraging to see the keen interest brands here are showing in us. It is heartening to see the appreciation for our way of thinking and our way of working. Our foray into the market will be supported with a proper set- up, as the branch grows. I think we have found two very talented individuals who believe in our vision. All we have to do now is bring it alive.”
Happy mcgarrybowen has won a slew of new businesses across categories in 2017 which include Billion (from Flipkart), Duroflex, Cure.fit, Tally Solutions, Suzuki 2 wheelers and Wildcraft.