Previously, Kansal was working with Indigo Consulting where he served as national creative director.
21N78E has appointed Navin Kansal as chief creative officer. He moves in from Indigo Consulting (the digital wing of Leo Burnett) where he served as national creative director for close to three years. At 21N78E Creative Labs, Kansal will be responsible for all the creative output of the agency and will also be a core member of the management team.
Kansal has over 20 years of experience in the creative arena, including 15 years in digital communications. He has been associated with creating numerous breakthrough campaigns, right from India’s first video-based brand website to helming the first and the largest ever twitter-led campaign out of India.
At Indigo Consulting he led the business wins for digital communications and social media mandates of brands like Google, YouTube, Garnier and Danone among a host of others.
Speaking about his new role Kansal says, �(Sudhir) Nair and I go back a long way. We have done amazing things together in our erstwhile stint at Grey, creating work which helped us become the Digital Agency of the Year twice. While the media landscape, particularly digital, has evolved since then, it presents even more opportunities to recreate the magic at 21N78E Creative Labs with an eye on convergence. I was taken in by the vision the agency has. A start-up culture with a focus on creating digital products and compelling communication that is media-agnostic and idea-centric is just the right fit for me now.�