The account will be managed by the agency's Delhi office.
Fabindia has appointed Lowe Lintas as its creative agency. The agency won the mandate following a rigorously contested pitch, which saw several top agencies of the country competing. The account will be managed by the agency's Delhi office.
Talking to afaqs!, Karan Kumar, head of brand and marketing – Fabindia Overseas, says, “We are delighted to engage with the extremely talented team at Lowe Lintas... We are confident that our this new partnership with Lowe Lintas will only further strengthen our ability to reach out to our current and new audiences with this powerful and relevant message.”
As part of the mandate, Lowe Lintas will play a pivotal role in extending Fabindia's communication of being an authentic Indian brand with contemporary products inspired by the rich local craft and artisanal traditions.
Speaking about the win, Naveen Gaur, COO – Lowe Lintas, says, “It is a matter of great pride for Lowe Lintas to associate with an iconic brand such as Fabindia. Fabindia offers a differentiated offering to consumers because it provides a source of belief and we want to leverage this to make the brand more relevant and purposeful in the mind of consumers.”