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Here's who made their mark at Marquees 2018
The Advertising Club hosted the ceremony to recognise brands for their excellence in marketing and building sustainable and path-breaking brands.
The Advertising Club announced the winners of Marquees 2018 in Mumbai. The second edition of Marquees brought together thought-leaders and industry stalwarts of the marketing world to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift perception that led to behavioural changes.
The entries at this year's Marquees were judged by a high-powerd jury headed by Sanjiv Mehta, chairman and managing director, Hindustan Unilever and executive vice president, Unilever South Asia; CVL Srinivas, country manager, WPP India; Harsh Goenka, chairman, RPG Enterprises; Agnello Dias, founder and chief creative officer, Taproot Dentsu; Naveen Chopra, sr. advisor, TPG Capital; and Raj Nayak, chief operating officer, Viacom 18.
The winners of the Sector awards at Marquees 2018 were - Maruti Suzuki, Honda Motorcycles and Scooters, Reliance Jio, LG, HDFC Life, State Bank of India, Paytm mall, Xiaomi, Parle, Brooke Bond, Surf Excel, and Colgate.
Partho Dasgupta, chief executive officer, BARC India and chairman, Marquee Awards, says in a press release, "At the outset, I would like to congratulate the winners of Marquees 2018. The awards are a recognition of your efforts and contributions to the world of marketing. I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders."
Taking the conventional route is usually the easiest and safest way forward for brands. However, some brands opted for the road less travelled and succeeded against the odds. Marquees 2018 paid special tribute to the marketing efforts of these brands who turned the tide in the face of adversity through the special awards category.
The six winners of the special category were - AMFI under 'Breathing New Life into a Category'; IPL under 'Creating a Global Impact'; Carvaan by Saregama under 'Reimagining for the Better'; Nykaa.com under 'Carving out a Niche'; and Hotstar under 'Digital Media Property'.
Vikram Sakhuja, group chief executive officer, media and OOH, Madison Communications and president, The Advertising Club, says in a press release, "I would like to congratulate each Marquee winner and thank them for setting standards that inspire us."
The award ceremony was attended by more than 500 high profile industry leaders of the advertising, marketing, media, research, and communication fraternity.
Winners of the Sector Awards at Marquees 2018
Winners of the special category