IPL

IPL valuation dips for second consecutive year as digital overtakes TV

A look back at how a B2B brand made waves at the IPL Razorpay's ‘Backing India's Boldest’ redefined brand-building for the better

Looking to restart immediately, IPL chair tells Indian Express

Why Naukri’s new IPL ad campaign validates Gen Z’s job-hopping culture

Cricket & Bollywood: India’s ultimate brand growth engines

Sports marketing is a long-term investment: Fuse India's Jigar Rambhia

Mega deals and game-changing rules: Your ultimate IPL 2025 guide

How to hit a six with your IPL campaigns: Mastering attention as a metric

Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads

Game within a game: How can gamification jazz up ROI this IPL season?