Aishwarya Ramesh

On Day 2 of Cannes Lions, DDB Mudra brings home a Gold Lion for ‘Project Free Period’

Among the award winners were Ogilvy Mumbai, Lowe Lintas and Dentsu Webchutney.

More winners have been announced at the Cannes Lions Festival of Creativity 2021.

DDB Mudra’s work for StayFree India titled ‘Project Free Period’ bagged a Gold Lion in the Creative Strategy Lions category. In the same category, Ogilvy India Mumbai won a Silver Lion for work done for client Dove titled #StopTheBeautyTest.

Ogilvy India Mumbai also bagged a Bronze Lion in the Creative Data Lions category for their work for Mondelez titled #NotJustaCadburyAd, they won the award in the sub-category of Data Driven Targeting.

Dentsu Webchutney’s 8Bit Journo campaign for Vice India also won a Silver Lion in this category (8Bit Journo also won a Silver Lion and a Bronze Lion in the Direct Lions category).

Also Read: Dentsu Webchutney bags two Lions for 8-Bit Journo campaign

In the Media Lions category, Lowe Lintas’ work for Lifebuoy titled ‘H for Handwashing’ bagged a Bronze Lion in the ‘Media Excellence’ sub-category. FCB Interface’s campaign The Punishing Signal picked up another Silver Lion in the PR Lions category.