Abid Hussain BarlaskarPublished: 4 Nov 2019, 11:30 PM
Advertising

Xiaomi and 'baba' sling mud on social

Smartphone brand Xiaomi in its digital ad content series — Mi News — released a parody video on Swami Nithyananda. The Swami just responded.

The 'me in me, is me in you' is classic meme material. The ‘riddl-ish' sentence figures in the addresses of Swami Nithyananda, a priest popular among netizens for his unusual theories. Recently, smartphone brand Xiaomi in its latest digital ad content series — Mi News — released a parody video on Nithyananda. In the Xiaomi ad titled 'SwaMi loves his #32MPSuperSelfie', an actor is seen speaking about the new Mi phones and their features. The campaign was crafted by digital agency Schbang.

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The original 'Swami' just responded to Xiaomi's parody with the video 'SwaMiji's Response to Xiaomi'. Swami videos are usually unusual as he goes on to mention Xiaomi's act as a 'lie that would to lead to lower consciousness'. He explains Xiaomi's ad as a perception of his 'deep truth' and the brand's interpretation of that. It could very well be a bit tricky to perceive what's actually happening but that's all there is.