The move signals Ventes Dundh's plans to enter the crowd sourcing segment and the effectiveness of the concept for brands.
Ventes Dundh, a consultancy firm focusing on media sales, branding opportunities and digital projects founded by Niloufer Dundh, former senior vice-president and head of integrated media at Hungama Digital Media Entertainment, has partnered with Talenthouse India, a part of Reliance Entertainment, to enter the crowd sourcing segment in India.
Talenthouse has already crowd sourced 433 designs, out of which Vodafone has chosen one design by Parth Gondaliya, who received Rs 1,00,000 as cash prize from the brand.
Speaking about the partnership, Dundh says, "We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfil, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowd sourcing initiatives."
Arun Mehra, CEO, Talenthouse India, states, "Crowd sourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowd sourcing space."
Ventes Dundh is Niloufer Dundh's entrepreneurial venture launched in January 2013.
With over 19 years of sales experience across print, radio, TV, OOH and digital, Dundh decided to go solo and connect brands to opportunities by plugging the gaps she saw along the way. Dundh joined Hungama Digital Media Entertainment in a specially created position in September, 2009. Earlier, she was chief sales officer at OOH Media.
Talenthouse India is the Indian arm of the California-based creative crowd sourcing platform launched in India by Reliance Entertainment. In January 2012, Micromax collaborated with Talenthouse India to launch a crowd sourcing creative hunt to revamp its logo. Zod had also partnered Talenthouse to crowd source its TVC script. Apart from Happydent, Talenthouse has also crowd sourced package designs for Kurkure last year.