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Viral Now: Don't miss school, or else!

afaqs!, New Delhi & Devesh Gupta
New Update
Viral Now: Don't miss school, or else!

Learn For Life, an Australian non-profit organisation driven to spread awareness on the importance of education, has come up with a gruesome educational advertorial titled Set Yourself Free.

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Bunking school can be an embarrassment if you are caught by parents/school authorities, or a pleasant reminiscence at school reunions. But what if bunking got you blown up into pieces?

An advertorial titled Set Yourself Free has caught the attention of the online population. It shows a group of friends being blown up into pieces on a beach after they skip school to have the fun of their lives.

"Set in Australia, the video shows four friends clad in their school uniforms getting into a van and instead of heading to school, turning to a beach and swapping uniforms for beach wear. With pleasant backdrop music, the group is shown having a good time, until one of them is blown up. Unable to comprehend what just happened, the other friends start running in different directions and two others also meet the same fate. The video shows only one girl surviving with blood all over her body. The video then shows the beach site as a restricted area for explosive testing and ends with the message, 'Stay In School'."

The video has been issued by Learn For Life, an Australian non-profit organisation that spreads the importance of education. The film is a public service advertorial designed by Henry Inglis and Aaron McCann, an Australian comedy duo that has a history of producing controversial ads. Some of their videos are 'It's a snap' and ABC2 Christmas Special - 23.12.13.

"Set Yourself Free was published on January 29. Till date, it has garnered over 13.4 million views. According to several reports, Inglis claims that the ad was an elaborate joke and wanted to contradict the standard advertisements. It has that WTF factor. While some viewers commented 'What did I just watch?' others have categorically stated that it is the most gruesome video."

(Viral Now is a section about videos that are catching people's fancy on social media).

Aaron McCann Henry Inglis Learn For Life advertising
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