The size of the digital business is estimated to be upwards of INR 60 crore.
Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, says, "We are delighted with the Xolo win close on the back of Yepme.com and a successful last year. It further establishes our digital at core capabilities. Mobile is the future for India and a required essential. We are delighted to work with the team and brand."
"It is a great win and we are looking at a busy year ahead in terms of new business. We are very happy that Xolo has placed their confidence in our services and our digital specialists," says Mohit Joshi, managing director, Havas Media India.
Havas Media Group India recently won the integrated AOR of Yepme.com.
Havas Media is an integrated communications agency with digital at its core. It has expanded from 10 markets in 1999 to 126 markets in 2012. In India it delivers media and marketing solutions across media platforms, including traditional, digital, mobile and outdoor - suited to client requirement, by specialized professionals; leveraging the knowledge, systems and proprietary tools available within the network.
Havas Media Group includes Havas Sports and Entertainment and Arena. Together, they draw from the expertise within the group, including Mobext for mobile solutions and Ecselis for performance marketing.