afaqs! news bureau

Carlton D'Silva is CEO, Hungama Digital Services

He will lead the team across six offices.

J. Walter Thompson (JWT) South Asia has elevated Carlton D'Silva to the post of chief executive officer, Hungama Digital Services. HDS is a digital and social media marketing agency.

Carlton D'Silva is CEO, Hungama Digital Services
Carlton D'Silva is CEO, Hungama Digital Services
D'Silva has spent close to 16 years with HDS; he joined back in 1999.

He will report to Tarun Rai, chief executive officer, JWT South Asia, and will continue to lead HDS as its chief creative officer.

D'Silva will be in charge of HDS across six offices, including Hungama Promo Marketing. He will be responsible for the team's overall growth and creative output.

Rai says, in a press note, "Carlton is a dynamic, creative leader with strategic capabilities, which makes him an ideal choice to head HDS. He is young, ambitious and has the drive to take HDS to the next level."

D'Silva has won several national and international awards for his work, and has also been a juror at several local and international award festivals, like the Abby Awards, Spikes Asia, Yahoo Big Idea Chair, New York Ad festival, Adfest Asia and Cannes Lions.

Neeraj Roy, director, Hungama Digital Services, says, "Apart from being one of the most experienced digital advertising professionals in India, Carlton has demonstrated tremendous leadership qualities... " He adds that D'Silva will leverage creative digital activations and transform their clients' communities to transactions.

D'Silva, says, "Hungama Digital Services has evolved over the years and I am privileged to have been part of this journey. We are at a sweet spot when it comes to digital marketing..." He hopes to make good on the learnings he has picked up over the years and is poised to take "HDS to greater heights and set the benchmark in digital communication through technology and collaboration."

HDS' clientele includes names such as Pepsi, Tata Sky, Mitsubishi Motors, Tiger Beer, Mahindra, Nokia, MasterCard, ICICI Bank, Axe, Nike, Bacardi and Cadbury, among several others.

JWT South Asia includes offices across India, Sri Lanka and Nepal.

Agencies that belong to the JWT network include Hungama Digital Services and Social Wavelength (digital and social media marketing), Encompass (experiential marketing), Thompson Social (social development sector communications) and J. Walter Thompson Rural (rural communications).

Contract Advertising, a member of the J. Walter Thompson/WPP network is an integrated and independent communications company that specialises in advertising, consulting, design and digital.

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