The collaboration will focus on co-creating a content forward strategy to help the brand drive awareness about its premium offerings.
Salt Brand Solutions has won the social media mandate for London Dairy India, a premium brand of ice creams, with a global presence in over 31 countries.
London Dairy has been regularly reinforcing its premium position in India. The mandate given to Salt Brand Solutions includes managing London Dairy's digital communication and social media presence. This collaboration will focus on co-creating a content forward strategy to help the brand reinforce its connect with consumers and drive awareness about its premium offerings.
Speaking on the win, Siddhartha Singh, CEO of Salt Brand Solutions says, "We're ecstatic to be associated with London Dairy. We are confident that we will help them in reaching out to their target audience and establish London Dairy as a premium brand of ice creams."
Prashant Sarwade, marketing head, London Dairy adds, "We are looking forward to this association with Salt and we hope to create a unique connect with our audiences over social media."