Kaur was earlier working as head- marketing communications, Myntra.
Canvilicious, an integrated marketing solutions agency with a focus on business goals, today announced its launch with the signing of cure.fit, cult.fit and Inito.
For Inito, the agency is working on research and brand positioning; while for cult.fit and cure.fit, the agency is responsible for developing social media and communications strategy and implementing it.
According to the press note shared with us, the agency aims to include full scale marketing solutions such as research, brand building, creative solutions, digital marketing, social media, brand alliances & PR. Headquartered in Bangalore, the agency has offices in Mumbai and Gurgaon as well.
Prior to starting Canvilicious, Ainara Kaur was working as Head - Marketing Communications of Myntra. Speaking on the launch, Kaur, chief executive officer, Canvilicious, says, "Having worked on corporate side, I have experienced first-hand disconnect between in-house marketing and agencies. At times, agencies offer more tactical solutions, which are often creative driven with low business integration while on other side, there are many which are strategic but have low creative appeal. Canvilicious has been set up to bridge this gap, and at the speed of change that the clients are going through while maintaining the quality. Why compromise on either?"
Speaking on the wins Kaur adds, "We are grateful to have bagged amazing mandates from cult.fit, cure.fit and Inito, who are doing truly disruptive work and encourage us to do the same."
Ankit Nagori, co-founder, cure.fit says, "At cure.fit, we were looking for partners that integrate themselves into our business, thereby providing solutions that are focused. We are happy with the work that Canvilicious has put into understanding our market and is reflected in initiatives such as HRX launch, cure.fit launch, positioning cult.fit and cure.fit as fitness lifestyle brands by leveraging social media & PR."
During her experience of close to two decades, Kaur has held leadership roles with organizations like Myntra, Ameriprise Financial, Yes Bank, MSL Publicis Group and worked with various e-commerce, BFSI, Consumer Durables, FMCG, real estate companies to contribute to their growth trajectory.