Zirca appoints Sidharth Gowda as strategic head

Zirca Digital Solutions, a global digital solutions company, has appointed Sidharth Gowda as strategy head - content and brand solutions. He will be based in Mumbai, and report to Vikas Dadoo, ‎vice president - content and brand solutions at Zirca Digital Solutions.

Speaking about his new role, Gowda says, "I'm glad to be a part of Zirca to further drive their meaningful conversations for clients through content and brand solutions. They have successfully been putting out engaging content already, so I'm excited to share my knowledge and understanding of this space with Zirca."

Before joining Zirca, he was working with with Carat, New York, as director - media strategy and innovation. Gowda arrives with the rich experience of managing brands such as P&G, Mastercard and Diageo.

He has also worked with Ogilvy in New York and Mumbai, supervising the GlaxoSmithKline and Unilever accounts respectively. Earlier in his career, he had a stint with HSBC, managing national and international customer acquisition programmes.

Commenting the appointment Dadoo says in a press statement, "Zirca has grown exponentially since its inception in India and to go further, we require seasoned professionals on board. We are focused on building capabilities to plan and amplify content, which strategically fits in brand's marketing plans . Gowda brings with him a wealth of insights and I'm confident will help us create even more stories for brands that want to be seen globally."