afaqs! news bureau

Sapient Razorfish's Dinesh Swamy joins LIQVD ASIA

In his new role, Swamy will work as chief creative officer

LIQVD ASIA, a digital marketing communications agency, has appointed Dinesh Swamy as its chief creative officer for the India market. Swamy's last stint was with Sapient Razorfish, where he spent more than two years.

Speaking about his new role, Swamy says, “I am ecstatic to join LIQVD ASIA and be part of a team that is so passionate about everything digital. I have been craving for a vibrant and dynamic digital environment and I am happy to find that in LIQVD ASIA.”

Sapient Razorfish's Dinesh Swamy joins LIQVD ASIA
Dinesh Swamy

According to a company statement, Swamy has been in the industry for over 17 years and has embraced the organic nature of interactive creativity. He has previously worked on strategic innovations and integrated solutions across CRM, social media and online integrated campaigns for clients such as Idea Cellular, MTV, Reliance Mobile, LIC, Volkswagen, Parle, Renault, Hero MotoCorp and Visa, among others.

He brings with him a strong digital orientation with experience across agencies such as Flip Media Corp, Tribal DDB India, Digital Law & Kenneth and BBDO Proximity prior to joining Razor Fish.

Commenting on the appointment, Arnab Mitra, managing director, LIQVD ASIA, says, “I am delighted to welcome (Dinesh) Swamy on board. He has an exceptional and widespread understanding of the digital creative process and a genuine yearning to take on larger responsibilities and challenges. With him our creative product will be able to reach the newer heights.”

Some of the successful campaigns that bloomed under the leadership of Swamy are MTV Roadies, Idea Cellular - Use Mobile and Save Paper, Reliance Mobile - Go for it, Hero Motocorp - Hum Mein Hai Hero and Visa. Recently, with SapientRazorfish he also managed campaigns such as UltraTech - Colours of grey, Bengal Warriors Community and Jeep Compass digital assets to name some. He has also been invited to judge Adfest Asia Awards, Goafest, Media Apac, New York Festivals and Tambuli.

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