The QSR brand has created a new digital team to spearhead the technology and digital thrust of the company.
Jubilant FoodWorks, marketer of QSR brand Domino's, has announced the creation of a new digital team to spearhead the technology and digital thrust of the company. The team will be headed by Anand Thakur, who has been appointed as chief digital officer.
Speaking about his new role, Thakur says, "I am thrilled to join an iconic company like Jubilant. The Domino's brand has redefined the use of technology in the business of food delivery and with an interesting road ahead, I am excited to be part of its transformational journey."
With over 14 years of experience, Thakur has worked with a number of brands such as Lenskart, Adobe, Perot System and Infosys. He also had a brief stint as an entrepreneur with his venture EasyRation. Currently, Thakur is chief technology officer at Koovs.com, an e-commerce platform.
Commenting on the development, Pratik Pota, CEO, Jubilant FoodWorks, says in a company statement, "Earlier this year, we had unveiled our strategy for growth, part of which we had identified digital transformation as a key pillar. Pursuant to this, we are creating a full-fledged digital team that will look at improving our customer experience through upgrading our digital assets, driving data analytics, improving our store technology and strengthening our digital marketing."
He adds, "I am delighted to announce that Thakur (Anand) will be joining us and leading this exciting growth agenda. We are confident that Thakur will be instrumental in helping us build a digital organisation, which is agile and capable of delivering a smooth and seamless customer experience across all access points."