The account will be managed by the agency’s Delhi office.
Columbus India, a digital marketing agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office.
Speaking about the win, Anurag Gupta, CEO, Columbus India, says in a company statement, “It’s a start to our relationship with Mankind Pharma who have placed their faith in us for their brand Gas-O-Fast. We look forward to making this relationship into a multi-brand and multi services engagement.”
Nitin Sabharwal, chief business officer, Columbus India, adds, “Getting our first brand from Mankind Pharma is very exciting and we look forward to deploying our complete creative suite of services allowing us to deliver high social engagement for the brand.”
As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing digital media, search engine optimisation (SEO), social media optimisation (SMO), website development and maintenance for Gas-O-Fast.
Commenting on the association, Joy Chatterjee, Asst. general manager - Marketing, Gas-O-Fast, says, “It gives us immense pleasure to partner with Columbus India as our digital social agency. This relationship will help Gas-O-Fast reach out to our potential users across the internet, thereby maximising our reach and keeping our focus on the healthy lifestyle of our customers.”