afaqs! news bureau
Digital

Lodestar UM wins the media mandate for Zomato

Lodestar UM is a part of IPG Mediabrands.

Zomato has appointed Lodestar UM as media AOR following a competetive pitch.

Lodestar UM wins the media mandate for Zomato

Zomato and Lodestar UM

Lodestar UM will be managing the global online restaurant reviews and food delivery platform's integrated media mandate including strategy, planning and buying. The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM.

Commenting on the appointment, Sandeep Anand, CMO Online Ordering, Zomato, said, “We are delighted to partner with Lodestar UM and look forward to working them as we continue to build more experiences around food for our users. We are confident that Lodestar UM’s bold and innovative thinking and deep consumer insight will help us deliver our brand message and drive our business forward.”

Hema Malik, COO, Lodestar UM, said, “I am really excited and my personal love for food also makes this victory uniquely special. Zomato is a dynamic consumer-centric brand that thrives on agility and innovation. We integrated this thinking in our strategy for the brand. I am delighted that Zomato has chosen to partner with us in their brand journey.”