afaqs! news bureau

Omnicom aligns with Resolution Media across network

Avinash Vanpal and Sam Thomas will co-lead the Resolution Media offering.

Omnicom Media Group India has announced that it has completed its consolidation of local service in search, social and performance marketing under the Resolution Media umbrella. With this development, the group will leverage the scale, data and knowledge of the global network to provide even higher service delivery and innovation across all clients. The alignment is effective immediately.

Omnicom aligns with Resolution Media across network
Omnicom aligns with Resolution Media across network
The integration will also allow Omnicom Media Group India to tap into increased resources, and provide a more holistic set of services and better training for its teams across the network.

Under the new structure, Avinash Vanpal and Sam Thomas will co-lead the Resolution Media offering, delivering on the demands of Omnicom Media Group clients across India. They will be responsible for growth, profitability, effectiveness and the development of new services under search, social and performance marketing, and report to Avinash Jhangiani, head of digital for Omnicom Media Group India.

"India is one of the fastest growing digital markets in the region, with enormous opportunities for our clients to capitalise on the media marketplace to increase return on investment in digital. We've already got a well-established team in India led by Avinash who will benefit from the integration into our global Resolution community, our partnerships and training programmes for the benefit of our clients," says James Dutton, managing director, Resolution Media Asia Pacific.

Jhangiani adds, "With the rise of programmatic buying, social advertising and the continued importance of search (both SEO and paid search,) it has become imperative for advertisers to have an 'always on' approach across all key platforms where data drives decisions. Consolidating under Resolution Media will round off our dynamic offering and enhance our ability to deliver even better business results for our clients."

US search company Resolution Media was acquired by Omnicom Media Group in 2005. Its international network delivers digitally-integrated, full-service solutions in the areas of search, social, local, mobile, behavioural and content marketing. In 2012, Omnicom Media Group, Global united its search agencies under the Resolution Media brand, creating a leading global platform that effectively leverages scale, data and knowledge on behalf of clients.

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