Paytm awards its media mandate to Maxus

Maxus has bagged the media duties of Paytm, a mobile commerce platform. The account will be managed by Maxus New Delhi.

Paytm started with mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps.

Vijay Shekhar Sharma, founder and CEO, Paytm, says, "Maxus has come on board to help us with our media investments and planning. What impressed us about the team at Maxus is their simple, effective and to the point approach, with focus on a lot of new media vehicles and initiatives such as content and experiential."

V Narayanan, general manager, Maxus New Delhi, says, "We are truly delighted with the win and look forward to creating a long term partnership with Paytm and One97 Communications. Mobile commerce and marketing is the future, and Paytm is pioneering several products and services in the field. We currently envisage an integrated strategy using our global proprietary Relationship Media Framework to create a deeper engagement with targeted consumers using smart media solutions."

Paytm is the consumer brand of India's leading mobile internet company One97 Communications. One97 investors include SAIF Partners, Intel Capital and SAP Ventures.

Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics and marketing ROI evaluation. The company has a 2,000-member team across 55 markets worldwide and is a part of GroupM.