The business will be handled out of the agency's Mumbai office.
Speaking of the announcement, Jaideep Singh, SVP and business head, INS, Viacom18, says, "As we enter the second year of our journey, the tasks ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our network. Therefore, partnering with them was not a decision that needed too much deliberation."
Commenting on the win, S Yesudas, MD, Indian Sub-continent, Vizeum, states, "We sincerely thank the INS management for their faith in us. This further strengthens our partnership with the Viacom 18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic. This business will be handled out of our Mumbai office under the leadership of Samarjit Rajkumar, Sr. Vice President, Vizeum, Mumbai."
INS is a wholly-owned subsidiary of Viacom18 Media. The one-stop brand solution offers a combination of multi-dimensional marketing and engagement platforms. Launched in 2013, it provides exposure through its three multi-dimensional marketing platforms - LIVE Viacom18, BE Viacom18 and Spotlight.
Vizeum is a part of the Dentsu Aegis Network, which has six global brands - Vizeum, Carat, iProspect, Isobar, Posterscope and the Dentsu agency brand. It is supported by its growing multi-market brands including Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group, psLive and 360i. Headquartered in London, the network operates in 110 countries worldwide with over 22,000 specialists.