Vizeum bags C&S; Electric's media mandate

The business will be handled out of agency's Delhi office.

Vizeum India has had quite a busy fortnight so far. It has just announced its appointment as media AoR for C&S Electric. The company supplies electrical equipment in India and exports industrial switchgear. Its range of electrical and electronic products finds application in power generation, distribution, control, protection and final power consumption.

This is the fourth new business announcement from Vizeum in the last two weeks. The earlier account wins include Jet Airways; Allied Blenders and Distillers and INS from Viacom 18. Commenting on the appointment of Vizeum, Rishi Khanna, managing director, C&S Electric says, "We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us - one who was willing to look beyond the traditional methods of brand-consumer connection. Vizeum came up strongly on all these parameters."

S Yesudas, managing director - Indian Subcontinent, Vizeum notes, "We work with a vision of converting our clients as our ambassadors, based on the tangible value we add to their business. We are delighted with this association and are thankful to the C&S Electric management for placing their faith on us. This business will be handled out of our Delhi office under the leadership of Anirban Malakar, EVP, Vizeum."

Vizeum is a part of the Dentsu Aegis Network, which has six global brands - Vizeum, Carat, iProspect, Isobar, Posterscope and the Dentsu agency brand. It is supported by its growing multi-market brands including Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group, psLive and 360i. Headquartered in London, the network operates in 110 countries worldwide with over 22,000 specialists.