His key mandate will be to drive growth for the group in the western region.
Mathews comes with 17 years of experience in the industry having worked with international agencies in India, MENA and Malaysia. Most recently, he was the chief client officer at Mindshare Malaysia where he led Ford's regional APAC media team managing partnerships with digital and content partners. He was also responsible for managing brands like UL, Maxis, Kraft, Nestle and HSBC. Hans has held leadership roles at Mindshare India, Zenith Optimedia and other leading agencies.
Speaking on his appointment, Anita Nayyar, CEO, Havas Media Group India and South Asia says, "Hans has rich experience working across multiple blue chip brands in different categories. He has been in many leadership positions and has managed critical client relationships. This along with his business development ability makes him ideal to head our Western operations."
Mohit Joshi, managing director, Havas Media India too is quite excited. "Mumbai and the Western region are at the core of Havas' operations. Hans, with his astute leadership, will propel it further," he says.
Responds Mathews, "I find the agency's positioning around Meaningful Brands engaging and think the framework offers brands tremendous opportunities to communicate effectively. I am looking forward to contributing to Havas Media's western operations and taking the business to the next level."
Havas Media is an integrated communications agency with digital at its core expanding from 10 markets in 1999 to 126 in 2012. In India, it delivers media and marketing solutions across media platforms - traditional, digital, mobile and outdoor.