Havas Media wins BlueStone.com integrated mandate

Havas Media Group India has won the integrated media mandate of BlueStone.com, an online store for jewellery and accessories.

Its duties, which will be handled by its Bengaluru office, include traditional, digital and mobile solutions. The business, estimated at over Rs 35 crore, was won following a multi-agency pitch. The incumbent agency was MEC.

BlueStone offers a range of jewellery such as earrings, rings, pendants, bangles and bracelets. While it sources merchandise from third-party manufacturers, it manufactures its own range of jewellery as well.

Gaurav Kushwaha, founder and CEO, BlueStone.com, says, "We are aggressively scaling up BlueStone. Havas Media has the attitude, agility and skill to partner with us during this phase of growth, and we see them as long term partners."

Pushkar Jain, CMO, BlueStone.com, says, "Havas Media's integrated media strengths give us the confidence that it knows how to navigate this territory."

"We are impressed with Havas Media's passion and commitment towards BlueStone.com. We look forward to this association," adds Ahshul Khandelwal, vice president - marketing, BlueStone.com.

Speaking on the win, Anita Nayyar, CEO, Havas Media Group-India and South Asia, says, "Havas Media has grown at three times the market due to our aggressive new business acquisitions. BlueStone adds another feather to our cap."

Mohit Joshi, managing director, Havas Media Group-India, says, "This win strengthens our new age client (dotcom) portfolio and further boosts our Bengaluru operations."

BlueStone received funding from Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata who made a personal investment, amongst others.