OMD India bags media duties of Wipro Consumer Care

OMD India, a part of Omnicom Media Group, has been appointed to manage the media duties for Wipro Consumer Care, which will be serviced by a dedicated team of media, strategy and data specialists from the network’s Bengaluru office.

The scope of work covers the planning and buying duties for both offline and digital channels for all of Wipro’s iconic brands - Yardley, Glucovita and Safewash - as well as any future product launches targeting urban consumers. The accounts were previously managed by Wavemaker, who held the business for the past five years.

Speaking about the win, Priti Murthy, CEO, OMD India, says in a press statement, “We are delighted to have the opportunity to work with Wipro and its amazing portfolio of brands. This collaboration will give us the opportunity to create interesting, challenging and effective work in the constantly changing marketing and media ecosystem. By leveraging our deep analytical capabilities, performance-based media channels and media creativity, we are well prepared to drive tangible business results and growth for Wipro.”