afaqs! news bureau

Balaji Telefilms appoints Sunil Lulla as Group CEO

Previously, he was chairman and MD - Grey Group India.

The Board of Balaji Telefilms has appointment of Sunil Lulla as group chief executive officer (CEO) Balaji Telefilms, effective May 25, 2018. Previously, he was chairman and managing director - Grey Group India.

Lulla is an accomplished veteran with over three decades of experience across media, entertainment and the broadcast industry. Right from the early days of his career Lulla has donned leadership roles as general manager of HMV (now Saregama). He led the successful roll out of MTV in India, turned around entertainment channel SONY and launched the TV Network for Bennett Coleman & Co, The Times Television Network.

Balaji Telefilms appoints Sunil Lulla as Group CEO
Sunil Lulla

Speaking about his new role, Lulla says in a press statement, “I am incredibly excited to join Balaji Telefilms at this stage of the company’s evolution into a B2C media business. Balaji Telefilms has a great combination of engaging and compelling content and distribution on the back of explosive growth in online video consumption. Balaji Telefilms is well positioned to become a leading player in the Indian media sector and I am motivated to join the leadership team and all the great people that have fuelled Balaji Telefilms success so far.”

Lulla has been one of the early internet explorers with in 2000. He has been a prominent member on many boards and forums of the broadcast industry where he has helped shape policies, set industry standards and best practices.

Commenting on the appointment Shobha Kapoor, MD - Balaji Telefilms, says, “We are pleased that Sunil (Lulla) will be joining us as Group CEO and are confident that he is the right person to lead Balaji to the next stage of growth and value creation. He is a seasoned leader with a stellar leadership reputation and brings with him a wealth of consumer business experience. The Indian media sector is undergoing massive change which also creates enormous opportunities for us at Balaji Telefilms and Sunil will lead the efforts with the rest of the team to seize these opportunities and create value for all our stakeholders.”

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