As another eventful year approaches dusk, advertisements still remain the main source of promotions for marketers. The Indian YouTube ad space has come a long way by incorporating innovative ideas, creativity and genuine content in campaigns. Quick development in electronic media and bigger investments have rejuvenated the falling advertising industry and helped it evolve from a small scale group to a full-fledged organised industry while creating numerous employment opportunities besides business growth.
September was an eventful month with unique trending hashtags, viral memes, video content and news. However, smartphones managed to capture maximum views on YouTube with Samsung India, Realme India, OPPO mobile india and Vivo India topping the charts.
Here we have listed the most viewed Indian ads on YouTube in the month of September that also managed to influence audiences with simple messages and concepts.
Only advertisements launched on YouTube in September 2019 are considered.
The list does not include ads (about the video content) by other content provider platforms like Netflix India, Amazon Prime Video and Hotstar.
The overall audience sentiment that is mentioned below each advertisement is based on the number of views, likes, dislikes, watch time, and comments.
All ads are as per the tracking done through Vidooly's advertisement search engine.
All the stats here are updated on October 1, 2019.
1. Samsung India Good Vibes App: Caring for the impossible
It’s a pleasure to have this heart-warming and thoughtful ad on the number one spot of this list. We rarely find ads that make us stay and think over something. Samsung has come up with a Morse code incorporated two-way communication application that converts vibrations into text or voice and vice versa.
The ad delicately captures moments of bonding between a physically challenged girl and her mother. She is sent to a centre where extra care is taken for her mental growth and education. Her teacher gives her a Samsung phone with the 'Good Vibes' app that helps her communicate with her parents. The complete video is based on the theme of caring for the impossible and helping deaf, dumb and blind individuals connect with people normally.
The comments on this advertisement is enough to explain how the smartphone manufacturing company has created an impact on its audiences.
2. OPPO Reno2 | Quadcam with 20x Zoom | See More, See Clear
OPPO Mobile India has brought three Bollywood sensations in one ad — Ranbir Kapoor, Katrina Kaif and Baadshah. They are seen in front of a cafe where people are celebrating a birthday with a giant chocolate cake that Ranbir brings in closer using the OPPO Reno2 series phone. Later at a beach they play around with the same concept of zooming in to get the desired object from others. The ad comes with the tagline 'see more, see clears where the company emphasizes on the Quadcam with 20X zoom feature.
3. Kia Seltos | #BadassByDesign | Book Kia?
Kia Motors India has returned with another top action-packed advertisement featuring Bollywood’s favourite hunk, Tiger Shroff. This ad purely displays the rough and tough features of the car — Seltos — that they mention to be inspired by the 'badass'.
The ad has a clear message about how the car can manage and endure the extreme situations and yet be a star on roads.
4. Dancing Uncle Is Back | Watch His Story | Viral Video | DAAFs | DSP Mutual Fund
The famous dancing uncle too has a story!
This advertisement by DSP Mutual Fund has captured the right point in the market through which they are garnering traffic and views.
The video tells the story of Dabbu ji who rose to fame after his dancing video surfaced on social media sites. It compiles clips of actors acting as his wife, mother, father, brother and advisor who explain their perspectives on Dabbu ji’s passion for dance and responsibility of life.
It highlights how DSP’s DAAF — dynamic asset allocation funds — supported him while he needed to understand investing in the market.
5. The Ultimate Powerhouse | #FullyLoaded #vivoZ1x | First Sale on 13th September, 12 PM on Flipkart
Vivo India launched an advertisement to promote the first sale of its new VivoZ1x smartphone. The video shows models displaying the different features of the phone through different conceptual activities.
The ad is loud in its message about being made for Gen Z who always have a knack for smarter technology, flash charging options, stylish looks with powerful camera and processor.
6. realme XT | Best Gift for Dreamers
Smartphone brand, realme India introduced its XT series smartphone that has advanced features and pro photography elements that would help beginners and dreamers to make the most out of it. The ad features Ayushmann Khurrana who motivates a young man interested in music and looking towards building a brighter future with it. This phone has a 64 MP Quad Camera which captures wide angles and ensures quality videos too. The company launched it as a gifting item for people with bigger dreams.
7. Light up the night with #vivoV17Pro
The ad features Aamir Khan who is seen with a child at a carnival. The script shows how the fair gets over the moment they reach the venue but Khan brings in magic with his Vivo V17 Pro smart phone that captures bright and illuminated pictures in the dark too.
The camera has 32MP dual Pop-up selfie camera with super night selfie mode that captures perfect pictures.
8. Samsung Galaxy A70s | A50s | A30s – 64MP Triple Camera
We can label and categorise this ad under one of the motivating ones because it sends out a good message to its viewers about moving on in life. The ad has models who portray different stages and situations in life where people fail, break up, come under stress and depression. Samsung Galaxy A70s|A50s|A30s comes with a new camera technology that ensures shake free videos on the go. It captures clear images in motion and has night mode feature that brings in lighting in dark situations as well.
9. Capture Life Impeccably Clear | #vivoV17Pro #ClearAsReal
Vivo India launches the glass made smartphone Vivo V17Pro that has a 32MP dual pop-up selfie and 48MP AI Quad rear camera. The ad is a simple video that displays and explains all the features of the phone one can get.
The images are as clear as real and the smartphone is full of modern elements that youngsters would love to experiment. This ad informs future buyers about how beneficial the smartphone can be and about its top technology elements that enhances overall user experiences.
10. Check Out The New #RenaultTRIBER
Music composers Vishal and Shekhar are seen jamming up with men from a local tribe set in a part of India. The ad unfolds to show how they meet the people while driving the Renault Triber, which has space for everything.
The ad targets automobile and music enthusiasts who would travel around with their best music on. The ad also blends folk culture and music with western instrumentals such as the guitar, which the duo plays with the others.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)