The jury for the WARC Awards 2019 have been announced. Navonil Chatterjee - joint president, Rediffusion Brand Solutions, is part of the effective content strategy jury while Sanjay Gupta, head - marketing, Uber India, is part of the effective innovation jury.
The WARC Awards, an international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines, will be judged by a team of 54, split into four categories namely effective content strategy, effective social strategy, effective use of brand purpose, and effective innovation.
Speaking to afaqs!, Chatterjee, says, "It's a privilege to be judging the WARC Awards. Content marketing is the new buzzword in today's world and I am looking forward to going through all the best-in-class cases and examples of brands leveraging content to amplify their story. We at Rediffusion are busy figuring out new ways of navigating the New Marketing Serengeti and we believe that content marketing, along with technology-infused creativity, are effective ways of brand building in today's day and age. So, not only would there be a lot to judge but also hopefully a lot to learn from this experience."
Organised by Warc, the global authority on advertising and media effectiveness, the WARC Awards are free to enter and are open to submissions from any country and communications discipline. There is a $40,000 prize fund for the top winning papers.
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