Bhaskar Choudhuri to head marketing for Lenovo - Asia Pacific.
Lenovo India has appointed Amit Doshi as chief marketing officer (CMO). After a successful stint with Lenovo India, Bhaskar Choudhuri is moving on to head marketing for Lenovo - Asia Pacific as CMO.
Highly placed sources close to the development have confirmed the news to afaqs!.
Doshi will report to Choudhuri, and will be responsible for strengthening the Lenovo brand in India and South Asia to enable profitable growth across all business segments – consumer, enterprise and SMB. He will focus on deepening digital and data competencies towards building a more customer-centric organisation.
Speaking on his new role, Doshi says, “India is at an inflection point, when one talks about access to data and technology. Lenovo is an extremely dynamic company. It has a rich history of nurturing pioneering brands like ThinkPad and Yoga and I am really excited at the opportunity of leading marketing for them in India”
Doshi comes with over 15 years’ experience in diverse sales, product innovation and marketing roles. Prior to joining Lenovo, he worked in the FMCG industry for 10 years, and his last stint was at Britannia Industries.
Commenting on the development, Rahul Agarwal, managing director and CEO, Lenovo India, says, “We are pleased to elevate Amit (Doshi) to the role of CMO. He has played a pivotal role in the Lenovo brand journey over the last five years and understands its pulse. Amit and his team have helped significantly grow Lenovo’s unaided PC brand consideration and awareness in the consumer PC business.”