BARC India appoints Mahendra Upadhyay as Chief Information Officer

TV measurement company Broadcast Audience Research Council (BARC India) has appointed Mahendra Upadhyay as chief information officer.

With 18 years of experience Upadhyay has had his hands in telecom, banking, retail and, media and advertising industries. His expertise is in data value chain i.e. ingestion-insights-analytics-auto AI, end-to-end consumer life cycle management using advanced analytics and marketing interventions.

“We are happy to welcome Mahendra (Upadhyay) on board as the chief information officer, BARC India. With his mix of leadership roles across Industries, he brings a diverse cross-industry perspective that we will be able to leverage immensely for the benefit of our clients and for the industry,” says Sunil Lulla, chief executive officer, BARC India.

In the past, Upadhyay has worked with Mindshare, Ericsson, SAS Institute, Reliance Retail, Neural Technologies, Reliance Infocomm and Bharti Telenet.

Commenting on his new role, Upadhyay says, “I am absolutely delighted about joining BARC India. Looking forward to my new role and taking company to next level along with my team.”