Apple’s enchanting new holiday ad

The subject of Apple’s ad is love over the transfer of an earbud.

Sway! The new ad from Apple is a woman-meets-man-via-Airpod story.

In the ad, a woman walking down a snow-covered street, stops to brandish her iPhone X and put on Sam Smith’s “Palace” - transmitted through her AirPods, natch - and the world transforms into a private stage that she dances across.

Soon, she slams into a handsome stranger, who catches her mid-twirl. They gaze into each other’s faces and the woman puts one of her AirPods into his ears, creating a connection that enables them to move together.

The ad concludes with this message: “Move someone this holiday”. According to Apple, its holiday films are “greeting cards from the brand to the world,”

Source : http://www.adweek.com/brand-marketing/apples-holiday-ad-just-dropped-and-its-as-enchanting-as-youd-expect/