Shareworthy

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Mars grows up

No more marketing directly to the under-12s is just one of the points of Mars’ Marketing Code.
Shareworthy

Together Group: 10 owner-led agencies team up

Ten agencies get together to form the digital strategy, technology and ‘marketing network of dreams’.
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Ethics be damned: bribe your child

Ore-Ida’s new launch Potato Pay makes the task of making children eat proper meals less difficult.
Shareworthy

The brand that has more retail locations than Subway, Starbucks and McDonald’s combined

It has more than half a million retail locations all over the world, but awareness levels about Western Union is very low. So, what are its plans?
Shareworthy

The money in advertisements

Fruit of the Loom hid piles of cash in plain view – for the few who actually notice ads.
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Domino’s vs Toppers Pizza: big brother is watching

This is a David vs Goliath battle of a different kind. Pizza giant Domino’s is peeved at its much smaller rival’s advertising tactics.
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Ogilvy’s rebranding: is the ad industry confused?

Ogilvy announced its rebranding with much noise. However, some people are not terribly convinced.
Shareworthy

“Take urgent action now to rebuild trust before it’s gone forever”: Unilever marketing boss

The FMCG giant wants to improve the integrity, transparency and measurement of influencer marketing.
Shareworthy

Ikea is no longer just a furniture company

The brand has tied up with other brands such as adidas, Lego and Sonos and is planning to sell everything. It wants to be the source of affordable, well-designed everything.
Shareworthy

Coke’s quietly supportive message for Muslims worldwide

Brands seeking to build advertising around a holy event are often viewed with scepticism. But this ad from Coca-Cola has been appreciated.
Shareworthy

Ethics be damned: bribe your child

Ore-Ida’s new launch Potato Pay makes the task of making children eat proper meals less difficult.
Shareworthy

The brand that has more retail locations than Subway, Starbucks and McDonald’s combined

It has more than half a million retail locations all over the world, but awareness levels about Western Union is very low. So, what are its plans?
Shareworthy

The money in advertisements

Fruit of the Loom hid piles of cash in plain view – for the few who actually notice ads.
Shareworthy

Domino’s vs Toppers Pizza: big brother is watching

This is a David vs Goliath battle of a different kind. Pizza giant Domino’s is peeved at its much smaller rival’s advertising tactics.
Shareworthy

Ogilvy’s rebranding: is the ad industry confused?

Ogilvy announced its rebranding with much noise. However, some people are not terribly convinced.
Shareworthy

“Take urgent action now to rebuild trust before it’s gone forever”: Unilever marketing boss

The FMCG giant wants to improve the integrity, transparency and measurement of influencer marketing.
Shareworthy

Ikea is no longer just a furniture company

The brand has tied up with other brands such as adidas, Lego and Sonos and is planning to sell everything. It wants to be the source of affordable, well-designed everything.
Shareworthy

Coke’s quietly supportive message for Muslims worldwide

Brands seeking to build advertising around a holy event are often viewed with scepticism. But this ad from Coca-Cola has been appreciated.