Ten agencies get together to form the digital strategy, technology and ‘marketing network of dreams’.
The initial focus from the collective will be driving “purpose-driven and digital transformation” across e-commerce and digital experiences. Later, it plans to expand into the financial services, energy, utilities and automotive sectors.
Headquartered in London, the team will be led by Christian Kurtzk, former CEO of Porsche Design Group. The idea is to build a ‘Champions League’ team of owner-led agencies and finding a mutually beneficially, collaborative model that allows them to scale up their skill-sets as required by clients.