Cindy Crawford drinks Pepsi once again – with her son

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Cindy Crawford drinks Pepsi once again – with her son

Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot. It features her son too.

The new version of the iconic Pepsi ad of 1992, will star Crawford and her son, Presley Gerber. It kicks off yearlong a campaign about “Pepsi Generations” that will feature other icons from Pepsi’s past.

The ad will break during the Super Bowl scheduled for February 4 in Minneapolis. According to Pepsi, 2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives.

It is not clear which agency is behind the new ad or when it will run during the game.

Source : http://www.adweek.com/brand-marketing/cindy-crawford-is-recreating-her-iconic-pepsi-spot-for-the-super-bowl-26-years-later/

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