Everybody’s sick of being walking billboards

Mapt Gear wants to go logo-less. Its tote bags have maps that pinpoint the brand’s locations.

Like many professionals who travel, Lynne Lambert sees a lot of swag. She also has to make a tough call about the swag bags she’s found herself toting around trade-show floors.

As Lambert sees it, the problem with swag isn’t so much that it’s bad, it’s just that it’s, well, swag: otherwise useful items that are labeled so conspicuously with brand names and logos that she feels duped if she decides to keep the stuff. Convinced that there is room for a very tasteful product to come in, Lambert decided to make that product herself.

Her brand – Mapt Gear – makes anti-swag swag bags. These are high-quality, stylish totes that publicise a brand without turning into a walking billboard. Are there enough marketers waiting to take up Lambert’s offer?

Source : http://www.adweek.com/brand-marketing/look-out-trade-shows-here-comes-the-anti-swag-swag-bag/