The North Face and women

The North Face’s New Campaign Aims to Focus More on Women in Advertising.

Women who Inspire. That is the theme line for The North Face’s new campaign, Move Mountains. According to the brand, more ‘adventurous, brave and boundary-breaking women’ need to be featured in advertising and social media campaigns.

To the end, The North Face launched a major new global campaign, that includes a series of spots highlighting athletes and trailblazing women, a partnership with the Girls Scouts of the USA and commitment to strive for equal representation of women in all of the brand’s advertising, social media and other content moving forward.

The campaign includes some of The North Face’s own athletes. In addition, the company will invest more in product design from women and work on ensuring that the gender gap between its athletes will close.

Source : http://www.adweek.com/brand-marketing/the-north-faces-new-campaign-aims-to-focus-more-on-women-in-advertising/