Burger King highlights its restaurant fires in new campaign

The burger chain's latest print campaign shows real photos of its restaurants that got torched due to flame grilling

Fast food chain Burger King's new campaign titled 'Flame Grilled since 1954' features its restaurants, that were engulfed in flames in Oregon and Pennsylvania in the United States and in Italy too.

David Miami, the agency behind the campaign says that the insight behind the campaign is that Burger King has had the highest number of restaurant-related fires than any other fast-food chain since it was founded in 1954.

The photos are aimed to remind people that the brand takes its flame-grilling seriously, while news reports also add that nobody was seriously hurt in the fires, which took place in 2004, 2015 and 2016.

Source : fortune.com/2017/02/28/burger-king-ad-campaign-fire-fast-food/