Starbucks, Airbnb and Linkedin as ‘career counsellors’

Professional career development for young people takes a new turn as three big brands help.

SYA (Service Year Alliance), a US organisation that gives young Americans the opportunity to advance their career prospects by doing a year of paid, full-time service has corporate help now.

Three big brands Starbucks, Linkedin and Airbnb have partnered with it to give participants special incentives to boost their career path with a programme called Service Year 100. The idea is to offer 100 young men and women (who are members of SYA) in the US a challenge to “transform themselves and the community while providing support to get the job done.”

Special incentives include Airbnb’s offer to participants that an enable them to move to new communities with a free relocation voucher to use on both Airbnb accommodations and experiences. The Airbnb experiences will focus on social impact and connect members to new neighbourhoods through local non-profits. The challenge here is to build trust with strangers.

Starbucks and Linkedin too have pitched in with in-kind offers. However, there is no guarantee that the youngsters will be hired by any of the big three partner companies.

Source : https://www.fastcompany.com/40436003/how-starbucks-airbnb-and-linkedin-are-helping-develop-the-gen-z-workforce