brands

The Mahindra Scorpio case study: From rural roads to urban highways

Five years of reels: How Instagram’s algorithm became India’s tastemaker

How India’s tier 2/3 cities are driving affordable luxury & premium brands

If your brand were a person, would you swipe right?

Indian ethnic staples in high fashion: Inspired or appropriated?

Dear brands, you’re doing social media wrong—and it's costing you big

Cricket & Bollywood: India’s ultimate brand growth engines

Brand activism 2.0: Taking a stand without losing customers

Glam, glitz & bespoke I dos: Indian weddings are rewriting brand playbooks

Non-sponsoring brands face legal trouble over Manu Bhaker's victory marketing: ET Report