Aishwarya Ramesh

When Cristiano Ronaldo 'moved' millions for Coca-Cola

Ed-tech brand Vedantu "guarantees" better marks in latest ad; "We're nervous and excited about this promise": Kunal Dubey

Navigating the challenges of creating brand influence before the purchase decision

Why did a biscuit giant decide to extend its equity to packaged wheatflour? A chat with Parle's Mayank Shah on Parle G chakki atta

Heinz and Burger King reward users driving as slow as ketchup in traffic jams

Manoj Bajpayee appears in ads to promote Amazon Prime Video Original – The Family Man

Amazon's green initiative ditches packaging - missing a physical touch point without boxes?

Will the Nestle controversy bring processed foods under fresh scrutiny?

In a first for the company, Whisper’s ad ditches the blue liquid – opts for red instead

Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?