Aishwarya Ramesh

Should the new tax rules for influencer marketing, worry brands or creators?

VMLY&R India’s Mukund Olety on how the award-winning Maxx Flash’s Killer Pack was conceived

Positive gender portrayal impacts short-term sales, long-term brand building: Kantar’s Soumya Mohanty

Why is EV maker Ather Energy talking about its Li-ion batteries in its latest ad?

If I don’t try entrepreneurship now, I’ll never be able to do it: Ashish Bhasin, RD&X Network

Pampers releases latest rendition of #ItTakes2 campaign

Manforce Condoms targets non-metro markets with regional content on online mediums

Cleartrip’s Kunal Dubey on the travel sector and the road to recovery

Over 200 brands are addressing India's demand for plant-based meat

Finolex Cables launches new TVCs with Kartik Aaryan, Kiara Advani