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Ananya Pathak

Ok, Google. Hindi mein bolo Marketing
Ok, Google. Hindi mein bolo
By Ananya Pathak
Nov 11, 2019 05:30 IST 5 Min read
“We believe in selling a product worth Rs 15 for Rs 10”: Jay Sachdev, Balaji Wafers Marketing
“We believe in selling a product worth Rs 15 for Rs 10”: Jay Sachdev, Balaji Wafers
By Ananya Pathak
Nov 08, 2019 05:45 IST 7 Min read
Are ideas theft-proof in ad land? POV
Are ideas theft-proof in ad land?
By Ananya Pathak
Nov 05, 2019 05:15 IST 5 Min read
Should social media platforms accept political ads? POV
Should social media platforms accept political ads?
By Ananya Pathak
Nov 04, 2019 05:15 IST 5 Min read
Women's is one of the fastest growing categories: PUMA's Abhishek Ganguly Advertising
Women's is one of the fastest growing categories: PUMA's Abhishek Ganguly
By Ananya Pathak
Oct 18, 2019 05:00 IST 5 Min read
The single-use plastic ban will choke which industry? POV
The single-use plastic ban will choke which industry?
By Ananya Pathak
Oct 15, 2019 05:30 IST 5 Min read
Need there be a connection between a brand and its cause, after all? Advertising
Need there be a connection between a brand and its cause, after all?
By Ananya Pathak
Oct 04, 2019 05:30 IST 6 Min read
"We target the ethically engaged consumer": Antara Kundu, The Body Shop Advertising
"We target the ethically engaged consumer": Antara Kundu, The Body Shop
By Ananya Pathak
Oct 03, 2019 05:30 IST 5 Min read
Never mind Millennials; meet the Alphas Marketing
Never mind Millennials; meet the Alphas
By Ananya Pathak
Sep 26, 2019 05:00 IST 2 Min read
New Maruti spots make no mention of mileage... Advertising
New Maruti spots make no mention of mileage...
By Ananya Pathak
Sep 25, 2019 05:30 IST 6 Min read
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